Privacy policy

RANUMI Privacy Policy

Last updated: 5 September 2026

Who we are

Ranumi Ltd ("Ranumi", "we", "us") is the data controller for personal data collected through ranumi.com.

We are registered in England and Wales under company number 16849368.

Our correspondence address is:

Ranumi Ltd
Pantiles
Lyndale
London
NW2 2NY
United Kingdom

You can contact us at founder@ranumi.com.

We are registered with the Information Commissioner's Office under reference ZC168705.

What we collect

When you buy from us

When you place an order, we may collect:

Your name
Delivery address
Billing address
Email address
Phone number
Order history
Delivery information
Information about the products you purchase

We do not see or store your full payment card details.

Payments are handled by Shopify Payments and, where you choose them, payment providers such as PayPal, Apple Pay, Google Pay or Shop Pay.

When you join our mailing list, waitlist or sign up to SMS

We collect your email address and, where you choose to provide it, your phone number.

If you sign up to receive marketing from us, we may send you information about RANUMI products, launches, early access, promotions, events and offers until you unsubscribe.

When you contact us

We collect the information you provide to us, including your email address and the content of your message.

When you use our website

We may collect information including:

Device type
Browser type
IP address
Pages you visit
Products you view
Products you add to your basket
Searches you make on our website
The website or advertisement that referred you to us
How you navigate and interact with our website

This information may be collected using cookies, pixels and similar technologies.

More information is provided in our Cookie Policy below.

When you interact with our emails

Where permitted and subject to your privacy choices, our email marketing platform may collect information about how you interact with our emails, including whether an email was delivered, opened or clicked.

We may combine this information with your website and purchase activity to understand the effectiveness of our marketing and make our communications more relevant.

When you leave a review

We may collect your name and the content of your review.

Where reviews are submitted or managed through Trustpilot, Trustpilot processes information in accordance with its own privacy policy.

Why we use your information and our lawful basis

Orders and customer service

We use your information to:

Process and deliver your order
Take payment
Send order and delivery updates
Handle returns and refunds
Respond to customer service enquiries
Resolve complaints

Our lawful basis for this processing is performance of our contract with you.

Legal and financial records

We retain transaction, accounting and financial information where we are required to do so by law.

Our lawful basis is legal obligation.

Marketing

We use your contact information to send marketing emails and, where applicable, SMS messages about RANUMI products, promotions, launches and offers.

We will only send electronic marketing where we are permitted to do so under applicable law.

This will normally be because:

You have given us your consent; or
You are an existing customer and the UK electronic marketing "soft opt-in" applies.

Where we rely on the soft opt-in, we will only market similar RANUMI products or services to you, you will have been given an opportunity to opt out when your details were collected, and every marketing message will include a simple way to unsubscribe.

You can unsubscribe from marketing at any time.

Website analytics

We use analytics to understand how visitors use our website, identify where people leave the site, measure performance and improve our website.

Where required, analytics technologies are only used after you have provided consent through our cookie settings.

Our lawful basis for processing personal data collected through non-essential analytics technologies is consent.

Advertising and retargeting

Where you have provided the appropriate cookie consent, we may use information about your interaction with our website to:

Measure advertising performance
Understand whether an advertisement resulted in a purchase
Create advertising audiences
Show more relevant advertising
Retarget people who have previously interacted with RANUMI

Our lawful basis for processing personal data collected using these non-essential advertising technologies is consent.

Email marketing personalisation and automation

Where permitted, our email marketing and CRM platform may use information about your purchases, website activity and engagement with our marketing to:

Personalise emails
Determine which marketing communications are relevant to you
Segment customers and subscribers
Operate welcome sequences
Send abandoned basket reminders
Send browse reminder emails
Send post-purchase communications
Send replenishment or reorder reminders
Send win-back campaigns
Measure marketing performance

Where this activity relies on cookies, pixels or similar non-essential technologies on our website, those technologies will only operate where the required consent has been provided.

Fraud prevention and security

We use information where necessary to detect fraudulent transactions, protect our customers and maintain the security of our website.

Our lawful basis is legitimate interests in protecting our business and customers.

Review invitations

We may invite genuine customers to leave feedback about their purchase.

Our lawful basis is our legitimate interest in obtaining customer feedback and improving our products and service.

Who we share your information with

We use third-party suppliers to operate our business.

Where a supplier processes personal data on our behalf, we require it to use that information only for the services it provides to us and to protect it appropriately.

We do not sell your personal data.

Shopify

Our ecommerce platform, website hosting, checkout and order management are provided by Shopify.

Shopify may receive information including your:

Name
Email address
Phone number
Billing address
Delivery address
Order information
Website and browsing information

Shopify may process information in countries including the United Kingdom, European Economic Area, Canada and United States.

Payments

Card payments and fraud checks are handled through Shopify Payments.

Depending on the payment method you choose, your information may also be processed by providers such as:

PayPal
Apple Pay
Google Pay
Shop Pay

These services receive the information necessary to process your chosen payment method.

Delivery companies

Our orders may be delivered by providers including Evri and Royal Mail.

They receive the information required to deliver your order, which may include:

Your name
Delivery address
Email address
Phone number
Order or delivery reference

We may provide your email address or phone number to a delivery company so that it can provide tracking updates or contact you about your delivery.

Email marketing and CRM

We use an email marketing and customer relationship management platform to manage:

Email subscribers
Customer lists
Signup forms and website popups
Customer segmentation
Marketing campaigns
Automated email sequences
Marketing analytics
Email engagement
Purchase behaviour

The provider may receive information including:

Your name
Email address
Phone number where provided
Marketing consent status
Order history
Products purchased
Products or pages viewed
Basket activity
Email opens
Email clicks
Marketing engagement
Other website activity where the appropriate consent has been provided

Our email marketing or CRM provider may use cookies, pixels and similar technologies on our website to recognise visitors and associate website activity with a customer or subscriber profile.

Where these technologies are not strictly necessary, they will only operate where the required cookie consent has been provided.

Transactional emails

Transactional communications such as order confirmations, shipping notifications and other messages necessary to fulfil your order may be sent through Shopify or another service provider acting on our behalf.

These communications are not marketing messages.

SMS

Where we offer marketing or delivery-related SMS services, our SMS provider receives your name and phone number and any other information necessary to provide the service.

Marketing SMS messages will only be sent where permitted under applicable law.

Reviews

Review invitations and review hosting may be provided by Trustpilot.

Trustpilot may receive information including:

Your name
Email address
Order reference

Trustpilot processes personal information according to its own privacy policy.

Analytics

We use Google Analytics 4 to understand how our website is used.

Subject to your cookie choices, Google may receive information including:

A pseudonymous identifier
IP address
Device information
Browser information
Website activity

Advertising

Subject to your cookie choices, advertising and conversion measurement may be provided by platforms including:

Meta
TikTok
Google Ads

These platforms may receive identifiers and website or purchase events for advertising measurement and audience purposes.

Where customer information such as an email address is used for advertising matching, it may be hashed before being sent to the advertising platform.

Professional advisers

We may share information with accountants, insurers, legal advisers and other professional advisers where reasonably necessary.

Legal requirements

We may disclose personal information to regulators, law enforcement, courts or other authorities where we are legally required to do so.

Changing service providers

We may change the companies we use to provide services such as email marketing, CRM, delivery, analytics or advertising.

Where we change provider, we will require the replacement provider to meet appropriate data protection and security standards.

We will update this privacy policy where a change materially affects how your personal information is processed.

International transfers

Some of our service providers may process personal data outside the United Kingdom.

Where personal information is transferred internationally, we take appropriate steps to ensure that the transfer complies with UK data protection law.

Depending on the destination and provider, these safeguards may include:

UK adequacy regulations
The UK International Data Transfer Agreement
The UK Addendum to the EU Standard Contractual Clauses
The UK Extension to the EU-US Data Privacy Framework
Other legally recognised transfer safeguards

How long we keep your information

We only retain personal data for as long as reasonably necessary for the purpose for which it was collected and to meet our legal obligations.

In general:

Order and transaction records: We normally retain these for up to seven years for tax, accounting and legal purposes.

Marketing information: We retain your marketing profile while you remain subscribed. If you unsubscribe, we may retain a suppression record so that we know not to send you further marketing.

Customer service correspondence: We normally retain customer service correspondence for up to two years unless there is a reason to keep it for longer.

Website analytics: Analytics information is retained according to the settings and retention periods of the relevant analytics service.

Your rights

Under UK data protection law, depending on the circumstances, you may have the right to:

Ask for a copy of the personal data we hold about you
Ask us to correct inaccurate information
Ask us to delete information
Ask us to restrict how we process your information
Object to certain types of processing
Ask for information you provided to us in a portable format
Withdraw your consent at any time where we rely on consent

Withdrawing consent does not affect the lawfulness of processing carried out before consent was withdrawn.

To exercise any of these rights, contact:

founder@ranumi.com

We will respond within the time required by applicable data protection law.

Complaints

If you are unhappy with the way we handle your personal information, please contact us first so that we can try to resolve the issue.

You also have the right to complain to the Information Commissioner's Office.

Information Commissioner’s Office
ico.org.uk
0303 123 1113

Marketing preferences

Every marketing email we send will contain an unsubscribe link.

Marketing SMS messages will contain an appropriate method for opting out.

You can also contact us at founder@ranumi.com and ask us to stop sending you marketing.

Unsubscribing from marketing does not stop us from sending communications that are necessary to fulfil an order or provide a service you have requested.

Children

Our website and products are not intended for people under the age of 18.

We do not knowingly collect personal information from children for marketing purposes.

Changes to this policy

We may update this privacy policy where our business, suppliers, technology or legal obligations change.

The date shown at the top of this policy indicates when it was last updated.

RANUMI Cookie Policy

Last updated: 5 September 2026

What cookies are

Cookies are small files stored on your device when you visit a website.

Similar technologies, including pixels, local storage and tracking scripts, can perform comparable functions.

For simplicity, we refer to these technologies collectively as "cookies" in this policy.

Cookies can be used to:

Keep items in your basket
Keep you logged in
Remember your preferences
Understand how visitors use our website
Measure advertising
Personalise marketing
Operate certain email marketing features

Your choices

When you first visit ranumi.com, you will be shown a cookie consent banner.

Strictly necessary cookies are used because the website cannot function properly without them.

Where required by law, analytics, advertising, personalisation and other non-essential cookies will not operate unless you give your consent.

You can change your cookie choices at any time using the cookie settings option available on our website.

You can also block or remove cookies through your browser settings.

Strictly necessary cookies

Strictly necessary cookies support functions required for the website and checkout to operate.

These may include cookies used for:

Your shopping basket
Checkout
Security
Login
Fraud prevention
Customer accounts
Remembering your privacy choices
Website localisation

Shopify may set cookies including:

cart, cart_ts and cart_ver
Used to maintain your shopping basket.

_secure_session_id
Used to maintain a secure website or checkout session.

secure_customer_sig
Used in connection with customer login functionality.

_shopify_essential
Used for essential Shopify platform functionality.

_cmp_a and _tracking_consent
Used to store privacy and cookie consent choices.

keep_alive
Used for localisation and session functionality.

The names, purposes and duration of cookies may change as Shopify updates its platform.

Analytics cookies

Analytics cookies help us understand how visitors use the RANUMI website.

They may tell us:

Which pages people visit
Where visitors arrive from
How long people remain on the site
Which pages or journeys cause visitors to leave
Whether changes to the website improve performance

These cookies only operate where the required consent has been provided.

Shopify analytics

Shopify may set analytics cookies including:

_shopify_y
Used to distinguish visitors.

_shopify_s
Used to measure website sessions.

_landing_page
Used to identify the page through which a visitor entered the website.

_orig_referrer
Used to identify the website or page that referred a visitor to RANUMI.

Google Analytics

We use Google Analytics 4.

Google may set cookies including:

_ga
Used to distinguish visitors and measure website usage.

ga*
Used to maintain and measure sessions.

Analytics cookie names and durations may change where the provider updates its technology.

Email marketing and CRM cookies

Our email marketing and CRM provider may use cookies, pixels, web tracking and similar technologies to understand how visitors interact with our website and marketing.

Depending on your consent choices, this may include information about:

Pages viewed
Products viewed
Searches
Items added to your basket
Purchases
Whether you have previously subscribed
Email opens
Links clicked
Interaction with signup forms or popups

This information may allow our email marketing platform to recognise a visitor or subscriber and associate website activity with their customer profile.

We may use this information to:

Personalise marketing communications
Operate welcome sequences
Send abandoned basket reminders
Send browse reminder emails
Recommend relevant products
Measure campaign performance
Avoid repeatedly showing the same popup
Segment subscribers and customers
Understand whether email marketing contributes to purchases

Where these technologies are not strictly necessary, they only operate where the required consent has been provided through our cookie settings.

We may change our email marketing or CRM provider from time to time. The specific cookie names used may therefore change.

Marketing and advertising cookies

Marketing cookies allow us and our advertising partners to measure advertising performance and, where permitted, show advertising that may be more relevant to you.

These cookies only operate where you have provided the required consent.

TikTok

TikTok may use technologies including:

_ttp
Used for advertising and measurement.

ttclid
May be used to associate website activity with a TikTok advertisement.

Google Ads

Google may use technologies including:

_gcl_au
Used for advertising conversion measurement.

Google advertising services may also use cookies or identifiers through Google or DoubleClick domains for advertising measurement and targeting.

The names and durations of marketing cookies can change where the relevant advertising provider updates its technology.

Signup forms and popups

Our website may display forms, banners or popups that allow you to:

Join our mailing list
Receive a promotion
Sign up for early access
Enter your phone number for SMS marketing
Receive product or stock updates

Our email marketing and CRM platform may use cookies or similar technology to decide when to display these forms and to remember whether you have previously interacted with them.

Where this involves non-essential tracking, it will only operate where the required consent has been provided.

Submitting a signup form is separate from accepting website tracking cookies.

Where you actively submit your email address or phone number and agree to receive marketing, we may process those details for the marketing purposes explained at the point of signup.

Third-party embeds

Our website may contain third-party content or widgets.

For example, Trustpilot review widgets may load technology provided by Trustpilot.

Where third-party technology is non-essential and requires consent, it will only operate after the appropriate consent has been provided.

Third-party providers may also process information according to their own privacy and cookie policies.

How long cookies last

Some cookies are session cookies, which are deleted when you close your browser.

Others are persistent cookies, which remain on your device for a set period or until you delete them.

The duration depends on the purpose of the cookie and the provider that sets it.

Where providers change their cookie durations or technology, the exact period may change.

Turning cookies off

You can change your preferences through our website cookie settings.

You can also block or delete cookies through your browser.

Please be aware that blocking strictly necessary cookies may prevent important parts of the website from working correctly, including:

Your basket
Checkout
Customer login
Security features

Refusing optional analytics or marketing cookies should not prevent you from placing an order.

Contact

If you have questions about this Privacy Policy, Cookie Policy or how we use your information, contact:

accounts@ranumi.com

Or write to: